Campaign Management Updates
In the coming days couple of new enhancements is proposed to be released under campaign management:
- Filter by image ad name: The ad text filter on the Ads tab now also returns any matching text from a display ad name. (Combine it with the new filter on ad type to quickly identify display ads across an account!)
- Compare two date ranges in the graph: Use the graph options button on the analysis toolbar to compare to a previous date range. You'll see a new "Compare to" drop-down in the graph options panel that allows you to choose between comparing two metrics or comparing two date ranges. Mouse over the points on the graph to get a quick idea of before/after data.
Keyword Tool Traffic Estimates will be soon available at Ad group level
Google is planning to introduce a new form of traffic estimates in the Keyword Tool that lets you receive traffic estimates within the context of a specific ad group.
You will be able to select specific keywords from the list of suggestions and click on the 'Estimate Search Traffic' button where you'll be taken to a window that prompts you to select an ad group for traffic estimates. This enhancement enables you to see how keywords might perform in a specific ad group as opposed to the context of a full keyword list and will give a more accurate picture of how often your clients ads might show and how they might perform.
