Google Buys AdMob

Google has closed the $750 million deal on its acquisition of AdMob. Google plans to bring two teams together to improve Google’s mobile strategy. According to the blog, mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business.” The deal is being seen as a push from Google to incorporate more search into mobile. On this note, Google writes, “As smart phones have proliferated, we’ve seen dramatic increases in mobile search volume. Over the past two years, Google’s mobile search volumes have grown more than fivefold, at an accelerated pace,