Negative keywords are specific words or phrases that help to prevent your ad from being displayed to searchers who are unlikely to click on it. In adCenter, you can apply negative keywords at the campaign, ad group and keyword level and the more granular level of negative keywords will override all others within that campaign.
All these days adCenter did not offer match type feature to your negative keywords and they are all automatically considered as phrase matches. If a negative keyword appears anywhere in a search query, your ad will not appear for that search.
With the recent feature from Bing we can now add Exact Match Negative keywords in Bing/Yahoo search Marketing. This feature will now help advertiser to exclude all those searches that exactly matches the Negative keyword in the account.
Negative keywords can be easily implemented using the Microsoft adCenter web interface or Microsoft adCenter Desktop (Beta). For step by step instructions, please leverage Implementing Negative Keywords in Your Microsoft adCenter Campaigns.
Please feel free to share your views regarding this new feature.
