Improving Your Ad Copy - Yahoo Panama

An Improved Feature from Yahoo to Help You Write Better Ads

In August Yahoo announced a new fearture to help the advertisers write better Ads. This new feature is called whatchamacallit, With this new feature Yahoo shows you live ads that suits your selected keyword(s). By offering this real-time information, this feature can help you write more effective ads, helping you improve your Quality Index score.

To use the watchamacallit:

• Log into your account.
• Click the Campaigns tab.
• Click on a campaign name.
• Click “Create New Ad” or the “edit” button for an existing ad.
• Click on any of the keywords.

You can scroll through your keywords using the “Next Keyword” and “Previous Keyword” buttons. Using this feature can help you differentiate your ads from others’ in the same or similar niches when creating a new ad or editing an existing one.

Yahoo - "Campaign Tune Up"

Yahoo has come up with a new tool called Campaign Tune-up. Campaign Tune-Up can help you optimize your Sponsored Search campaigns if you’re not running Campaign Optimizer. It automatically analyzes a campaign’s performance history, budget and business objectives, such as cost per click or conversions, and offers suggestions for bids, match types and budgets. You can either accept or reject the suggestions, but fine-tuning your bids could help your campaign run a lot better.

From your Campaign Details page, you’ll see a new link, “Tune-up Campaign.” Clicking the link starts the tuning. You can then set the business measurements that matter to you for tuning your campaign and will be walked through the rest of the process.

Now You can Change the Date/Time/Account Number format of your Google Account

If you are located in one of the countries listed at the bottom on this page, the numbers, dates and times in your AdWords account may not be formatted correctly by your country's standards.

If this is the case for you, you can change your account's number formatting by following the instructions below. Note that your account's language setting must match one of the languages indicated in the table for you to do so.

To change your account's number formatting:

1. Sign in to your AdWords account at https://adwords.google.co.uk/.
2. Click the My Account tab.
3. Select Account Preferences.
4. Click edit next to Language and Number Preferences.
5. Select the country where you are located from the drop-down menu labelled Choose your country.
6. Click Save Changes.

The numbers, dates and times in your account statistics and reports will update to fit the format of your selected country: