Now You can Change the Date/Time/Account Number format of your Google Account

If you are located in one of the countries listed at the bottom on this page, the numbers, dates and times in your AdWords account may not be formatted correctly by your country's standards.

If this is the case for you, you can change your account's number formatting by following the instructions below. Note that your account's language setting must match one of the languages indicated in the table for you to do so.

To change your account's number formatting:

1. Sign in to your AdWords account at https://adwords.google.co.uk/.
2. Click the My Account tab.
3. Select Account Preferences.
4. Click edit next to Language and Number Preferences.
5. Select the country where you are located from the drop-down menu labelled Choose your country.
6. Click Save Changes.

The numbers, dates and times in your account statistics and reports will update to fit the format of your selected country:

adCenter Upgraded with New Features

adCenter has added 3 new features to help advertisers to manage the campaigns more easily.

Editorial Updates

Immediate editorial feedback on ads and keywords

With this upgrade, as soon as advertisers create or edit ads, they receive immediate editorial feedback. When advertisers save the ad, adCenter verifies that:

• all required fields are filled out,
• length limits are not exceeded, and
• display and destination URLs are formatted correctly.

This helps advertisers to adhere their ads to adCenter Editorial Guidelines and get the campaigns live more quickly. Take a look at this example:

With this inline feedback, advertisers can make the necessary adjustments to the ads even before it is submited, which will help the ads to a through adCenter editorial review process.

Similarly, when new or changed keywords are saved, the Status column displays the term New or Error. If the mouse is pointed over the "Error status term" more information about the error is displayed, that will help in making necessary changes to the keyword.

View disapproved ad and keyword associations

If you've ever experienced a situation where your "active" ad was associated with a "disapproved" keyword, or a "disapproved" ad was associated with an "active" keyword – we've made it easier for you to resolve this issue by providing more info in the Status column on the Keywords and Ads tabs.

In the screenshot example below, the Status column on the Keywords tab contains Active – 3 ad rejections because a keyword is active but three associated ads are disapproved. If you click the status term, you can get further information about each associated ad. Once you've reviewed the details, you can make changes as needed.

Enhanced campaign management

Set a daily budget target

Now adCenter provides flexible budgeting options for your campaigns by allowing you to set a daily budget target with a maximum monthly budget. This daily budget target is in addition to the existing monthly budget options, and it gives you the control to adjust your advertising budget to meet your business goals.

Enhanced campaign imports

In a recent upgrade, we improved the ability to import campaigns directly from other online advertising programs—without making formatting adjustments in the data file.

• Now, you can more easily import campaigns from Google AdWords Editor—you can import files that contain ads and keywords in an individual row.
• When you import a campaign into adCenter, a new step has been added that will allow you to select your time zone.

Improved reporting capabilities

Easily access report options

When you click the Reports tab, now you can:

• Easily access up to 20 of your recent reports.
• Quickly view graphs, data, and details for each recent report.
• Download a recent report as a zipped, comma-separated values (CSV) file.
• Access your saved report templates.
• Create new reports with ease.

Create customized reports

1. Create reports with ease by using new features to streamline your process:
2. Create reports for all or a specific set of accounts, campaigns, or ad groups.
3. Schedule automatic e-mail of reports to yourself or to a group of people.
4. Customize your reports by:

• Selecting specific columns and values to display.
• Reordering columns with drag and drop.
• Filtering values to surface the data you need.

Customize Report View

You can customize your view of report data in the following ways:

• View multiple graphs. For example, in your Ad performance report, you can switch between Traffic, Pricing, and Ranking graphs with one click.
• View new details such as Totals & Averages.
• Use advanced filtering and sorting on specific column values.

Yahoo - Custom Keyword Settings

Adding new keywords to the existing campaign or ad groups are made simple now with Custom Keyword Feature

You can simply add the keywords, and later set custom options for all or some of them. But if you have many keywords, it may be more efficient to specify custom settings for the keywords at the time of adding the keywords.

You can include the following custom settings for each keyword:

• Custom Bid: For Sponsored Search, you can specify a custom bid that overrides the default ad group bid.
• Custom URL: Enter the Domain to be used as the destination URL for the keyword.
• Alternate Text: If the title or description of the ad uses the Insert Keyword Feature, the Alternate Text specified is inserted in the ad instead of the keyword
• Advanced Match Type: Enable or disable the advanced match type for the keyword.

To enter a keyword with custom settings, enter a continuous text string in the Selected Keywords panel.

Use the following format:

Keyword**custom bid**custom URL**alternate text**advanced match-Y/N

Example:

spanish holiday**1.75**http://travel.yahoo.co.uk**holiday in spain**N

If you do not want to use all of the custom settings available in this format, you can simply include the asterisk separators without entering the values for the settings you wish to omit. For example, to omit the custom bid setting:

spanish holiday****http://travel.yahoo.co.uk**holiday in spain**N