Updates that will soon be available in Google AdWords

Campaign Management Updates

In the coming days couple of new enhancements is proposed to be released under campaign management:

• Filter by image ad name: The ad text filter on the Ads tab now also returns any matching text from a display ad name. (Combine it with the new filter on ad type to quickly identify display ads across an account!)

• Compare two date ranges in the graph: Use the graph options button on the analysis toolbar to compare to a previous date range. You'll see a new "Compare to" drop-down in the graph options panel that allows you to choose between comparing two metrics or comparing two date ranges. Mouse over the points on the graph to get a quick idea of before/after data.

Keyword Tool Traffic Estimates will be soon available at Ad group level

Google is planning to introduce a new form of traffic estimates in the Keyword Tool that lets you receive traffic estimates within the context of a specific ad group.

You will be able to select specific keywords from the list of suggestions and click on the 'Estimate Search Traffic' button where you'll be taken to a window that prompts you to select an ad group for traffic estimates. This enhancement enables you to see how keywords might perform in a specific ad group as opposed to the context of a full keyword list and will give a more accurate picture of how often your clients ads might show and how they might perform.

Remarketing now available through Google AdWords

AdWords advertiser can use Remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website.

Google launched its own display re-targeting program this week, enabling advertisers to serve ads through the Google content network to visitors that had previously interacted with their site. Remarketing had been part of Google’s internet-based advertising beta since last March, and includes a variety of customization and targeting features to serve ads based on the specific actions customers have taken. For example, if you’re a search advertiser, you can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Content Network.

You can easily set up and create a remarketing campaign through the new “Audiences” tab in AdWords. A remarketing campaign allows you to take advantage of the same features and reports you can use today in AdWords - it’s just a new way to reach the best audience for your ad.

Remarketing is a great way for businesses to reach users who are likely to be highly receptive to their ads and special offers. It helps advertisers and websites get higher returns.

Get more information on how to Get started with Remarketing

Google Introduces Starred Search

Google introduced a new feature this week called Starred Search that allows users to select sites from Google’s results page. The service then automatically archives the links into the user’s Google account bookmarks.

Google is introducing a new way of personalizing search results, which should really come in handy for those who usually do a search instead of typing a URL to get to a site. With the new search 'stars,' users will be able to save the results they preferred for future reference, in a way bookmarking them so that they show up at the top of the results whenever they make the same search.

The starred results are synced with the Google Toolbar and with Google Bookmarks so you can review and manage them in one place. If you have the Google Toolbar installed, you can star any web page you are visiting and it will show up when a related search is performed. With the introduction of the star feature, Google is retiring Search Wiki, the feature that enabled you to customize the search-result ranking and make annotations.