Mobile Ad Sitelinks is a new feature that is available globally and appears on high end mobile devices, giving users the option to access multiple landing page options for your website. While functionality is similar to Ad Sitelinks for desktop, currently only two-line sitelinks will appear for searches performed on mobile devices, as outlined in the example below for searches on Oakley sunglasses.
Desktop Ad Sitelinks have been a useful tool for advertisers, leading to an average increase of more than 30% in click-through rates. Because websites may not yet be optimized for viewing on mobile devices, navigating them to find information can be more difficult. The new Ad Sitelinks feature is a great way to drive more qualified clicks to your website, helping to send users further down the conversion funnel by sending them to the page most relevant to their queries.
Implementing Ad Sitelinks is a simple process that can be done from the Ad Extensions tab within your AdWords account:
1. Navigate to your mobile targeted campaign and click on the the Ad Extensions tab.
2. Click View campaign extension information.
3. Select View:Sitelinks extensions from the drop down menu.
4. Click New Extension to add links for the ad group or entire campaign and enter the information in the Links area.
5. To edit them, place the curser over the extension and click the pencil icon that appears.
To learn more about creating Ad Sitelinks, visit the AdWords Help Centre page at: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=188236
