AdWords MCC: New Client Reporting Interface

Google AdWords has changed the client reporting interface in MCC. Below is the screen shot of how the new interface looks like.



Key features of the new interface:

• No more templates: Each report today can be a basis for another report. Just click "Create Similar" next to report, and you'll create a new report based on the one you selected.
• Faster report generation: new infrastructure allows of creating complex reports more quickly and easily.
• More reports: number of reports is increased from 15 to 100.
• Increased security: For better control, in new interface, only email addresses that were invited to account can receive emailed reports. You can modify the access levels by clicking "Account Access" in My Account tab.

Please visit help center for more information.

Some Useful Videos About AdWords

Auction means prize being sold for the highest bid. But AdWords auction works a little differently, where the winner only pays the minimum amount necessary to maintain their position on the page. That means you'll only pay the minimum necessary to beat the person below you. In fact, our quality-based pricing system ensures that you'll often pay less than your maximum bid.

How exactly does this work? Here is a video explaining the same.



Adding to this, here is an overview of Quality Score and answers to some common questions about Ads Quality are covered in this video.