Auction means prize being sold for the highest bid. But AdWords auction works a little differently, where the winner only pays the minimum amount necessary to maintain their position on the page. That means you'll only pay the minimum necessary to beat the person below you. In fact, our quality-based pricing system ensures that you'll often pay less than your maximum bid.
How exactly does this work? Here is a video explaining the same.
Adding to this, here is an overview of Quality Score and answers to some common questions about Ads Quality are covered in this video.
How exactly does this work? Here is a video explaining the same.
Adding to this, here is an overview of Quality Score and answers to some common questions about Ads Quality are covered in this video.
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