Google Search Results with Social Touch

Yahoo! New Search Improvements for New Year

Yahoo! has launched a new tool that makes account creation with Yahoo! Search Marketing easier and faster.

Advertisers who use Google AdWords can convert the AdWords campaign data into Yahoo! with this new tool. AdWords campaign files can be imported by simply clicking the “Import Campaigns” button.

If you have already tried this new feature then you should be shocked to see that even ads with description line of 71 characters are accepted. When you are importing file from AdWords and if you have ads with 35 character each when it is concatenated with a space it would total-up to 71 character & it is now accepted in Yahoo! Search Marketing. Shocked? but true!

Has their be an amendment on the character limit?
Has Yahoo! updated its Ad copies short description character limit from 70 to 71?

To get answers for these questions, we will have to wait for the next posts from Yahoo!

Yahoo! New Year Updates

Yahoo! has started the new year with new search advertising enhancements for users and advertisers.

Sponsored Search Advertising has 2 new features that will give advertisers more transparency and better control over their accounts.

• Network Distribution
• Different bidding option

Network Distribution
This new feature enables you to set up campaigns or ad groups targeting Yahoo! Search, Yahoo! Partners, or both.

If you select Yahoo! Search, your ads will appear only on Yahoo! search results pages. If you select Yahoo! Partners, your ads will appear across our partners’ pages, including WebMD, Buy.com, CNBC and CitySearch.

With the network distribution feature, you can choose for your ads to appear only on Yahoo! search results pages, only on Yahoo! partner implementations, or across the entire network.

Different Bidding Option
With the help of the new bidding feature even though if you run ads on entire network, you have the ability to fine-tune your bids with different bids for Yahoo! Partners.

With this feature advertiser has better control over the spend and optimize ad with seperate bids for Yahoo Search and Search Partners.

Google Last Quarter Profits Declared!

Breaking records and surpassing Wall Street’s expectations, Google has reported a profit of nearly $2 billion for fourth-quarter on Thursday.

On the backdrop of last week’s threat of Google pulling out of China over censorship and cyber spying, Google has reported a $1.97 billion. Fourth-quarter revenue totalled $6.7 billion, a 17% increase.

Google made serious efforts in 2009 to expand its revenue base with Google Apps, YouTube and its smartphone, but still the majority of profits still came from search engine advertising.

Google CFO Patrick Pichette said fourth-quarter results were "very strong" in many of the major markets the company operates in around the globe. Revenue from outside the United States totaled $3.5 billion, representing 53% of total revenue in the fourth quarter of 2009, up from 50% in the fourth quarter of 2008.

How Does Search Engine Identify Synonyms?

Recent post on Google Blog gives an overview in to how Google interprets synonyms in search queries and results.

The post offers a rare insight into Google’s algorithms and a deeper understanding into how system is understanding synonms. The post discuss about how the computer program understands synonyms and analysis about synonyms impact and quality.
According to the post, “Google measurements show that synonyms affect 70 percent of user searches across the more than 100 languages they supports". A test was conducted on a set of queries and analyzed how precise the synonyms were and the result was, For every 50 queries where synonyms significantly improved the search results, they had only one truly bad synonym.

Google has recently made changes to how synonyms are displayed. Historically, synonyms such as stemming variants were made bold — like the word "picture" for a search with the word "pictures." But Now, Google have extended this to words that their algorithms confidently think mean the same thing, even if they are spelled nothing like the original term. This helps you to understand why that result is shown, especially if it doesn't contain your original search term. Example: If you search [pictures developed with coffee] you can even see the result that has the word "photos" bolded in the title.

Controversial Conflict Between Google & Apple!

Google with its recent launch of Nexus One shows, how competitive the smartphone market has become. The Nexus One competes directly with the iPhone and its wireless handset operating system rivals the iPhone OS.

On the backdrop of increasing rivalry with Google, Apple has started discussion with Microsoft for making Bing as the default search engine on the iPhone’s Safari Web browser. BusinessWeek reported that, the two companies had been negotiating for weeks over a possible partnership on the iPhone.

Google Being the default search engine on the iPhone carries the financial benefits from Ads revenue. Closure of this deal between Apple and Microsoft may mean that iPhone owners would automatically get Microsoft's Bing as the main search engine leading to a loss in Google's market share and would also help Bing gain market share in the quickly growing area of mobile search.

Sachin Scores 44th Test 100!

Sachin Tendulkar smashed his 44th Test century today on the second day of the opening Test Match against Bangladesh. His Century helped India to reach a decent score. India were allout for 243 runs.

Tendulkar resumed play from 76 and scored his century in 166 balls with 11 boundries and 2 sixes.

Sachin Tendulkar Reaches Another Milestone

On the backdrop of poor batting performance from India in the first Test Match against Bangladesh, Sachin Tendulkar standout and crosses another milestone of 13000 runs in Test Match Cricket. He is the first batsman to reach a score of 13000.

Sachin went into the game with just 30 runs to reach this milestone & he reached this milestone in a style by pulling the bowl to boundary in the 36th over of the match.

Master Blaster is the highest run getter in both Test and ODI versions. In Test Match Cricket at the end of first innings against bangladesh he has scored 13075 runs in 163 matches with an average of 54.72 wherein he has scored 44 centuries and 55 half centuries.

His scores in ODIs is much more impressive with a huge record 17,394 runs from 440 ODI’s averaging 44.71, which includes 45 centuries and 93 half centuries.

AdWords New Keyword Tool (Beta)

As a part of continuous upgrading process to its Tools, Google has come up with a new keyword tool currently in Beta phase.

This new tool has some real good additions wherein we can choose to view keywords by categories like Finance, Sports, Apparels and many more. The feature that was available in Search Based Keyword Tool (SBKT).

Let us look in to some of the features of this new Tool:-

Keywords Searching – Previous keyword tool had 2 options firstly searching by entering keyword and secondly by entering the website URL. New addition to this Beta version of the keyword tool is search by inserting a list of your high CTR keywords and the tool will provide relevant words for them.

Keyword Sorting – Keywords can be sorted according to search history, competition, estimated Avg. CPC, ad share, search share, CTR and a few more other options.

Add or Remove Keyword Categories – With this new keyword tool you can easily choose to add or remove a keyword category. For example if you choose “Loan” under Finance category, You will have the option of not showing words related to unsecured, secured or debt consolidation.

This tool is an advanced version of the current keyword tool and has incorporated some positive features from Search Based Keyword Tool.

Here are some of the screen grab of this new tool.