Friday, January 1, 2010

AdWords New Keyword Tool (Beta)

As a part of continuous upgrading process to its Tools, Google has come up with a new keyword tool currently in Beta phase.

This new tool has some real good additions wherein we can choose to view keywords by categories like Finance, Sports, Apparels and many more. The feature that was available in Search Based Keyword Tool (SBKT).

Let us look in to some of the features of this new Tool:-

Keywords Searching – Previous keyword tool had 2 options firstly searching by entering keyword and secondly by entering the website URL. New addition to this Beta version of the keyword tool is search by inserting a list of your high CTR keywords and the tool will provide relevant words for them.

Keyword Sorting – Keywords can be sorted according to search history, competition, estimated Avg. CPC, ad share, search share, CTR and a few more other options.

Add or Remove Keyword Categories – With this new keyword tool you can easily choose to add or remove a keyword category. For example if you choose “Loan” under Finance category, You will have the option of not showing words related to unsecured, secured or debt consolidation.

This tool is an advanced version of the current keyword tool and has incorporated some positive features from Search Based Keyword Tool.


Here are some of the screen grab of this new tool.





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