Tuesday, January 26, 2010

Yahoo! New Search Improvements for New Year

Yahoo! has launched a new tool that makes account creation with Yahoo! Search Marketing easier and faster.

Advertisers who use Google AdWords can convert the AdWords campaign data into Yahoo! with this new tool. AdWords campaign files can be imported by simply clicking the “Import Campaigns” button.

If you have already tried this new feature then you should be shocked to see that even ads with description line of 71 characters are accepted. When you are importing file from AdWords and if you have ads with 35 character each when it is concatenated with a space it would total-up to 71 character & it is now accepted in Yahoo! Search Marketing. Shocked? but true!

Has their be an amendment on the character limit?
Has Yahoo! updated its Ad copies short description character limit from 70 to 71?

To get answers for these questions, we will have to wait for the next posts from Yahoo!

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