Yahoo! has started the new year with new search advertising enhancements for users and advertisers.
Sponsored Search Advertising has 2 new features that will give advertisers more transparency and better control over their accounts.
- Network Distribution
- Different bidding option
Network Distribution
This new feature enables you to set up campaigns or ad groups targeting Yahoo! Search, Yahoo! Partners, or both.
If you select Yahoo! Search, your ads will appear only on Yahoo! search results pages. If you select Yahoo! Partners, your ads will appear across our partners’ pages, including WebMD, Buy.com, CNBC and CitySearch.
With the network distribution feature, you can choose for your ads to appear only on Yahoo! search results pages, only on Yahoo! partner implementations, or across the entire network.
Different Bidding Option
With the help of the new bidding feature even though if you run ads on entire network, you have the ability to fine-tune your bids with different bids for Yahoo! Partners.
With this feature advertiser has better control over the spend and optimize ad with seperate bids for Yahoo Search and Search Partners.
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