Pay Per Click

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. Pay per click advertising is a search engine marketing technique.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines.

PPC engines can be categorized into two major categories "Sponsored match" and "Content Match". Sponsored match display your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails.

Why pay for professional PPC management?
It's not just when you're too busy to manage your own campaigns that professional PPC management really begins to pay off.
Pay per Click management service ensures that your campaigns are targeted, affordable, and accountable. The best thing about paid search is you can see exactly what your return on advertising spend is at the click of a mouse, as well as building brand presence on leading search engines. We make sure your bids are strategic and the return is monitored on a 24/7 basis.

Beyond Text Adverts
Traditionally, Pay per Click has meant static text adverts on search engines. However, with the advent of AdSense, image adverts and even click-to-play video, the brand building options for Pay per Click is bigger than ever.

Content Networks
Search engines such as Google and Yahoo offer advertising across their content networks. These networks comprise of thousands of quality websites that have signed up to display targeted adverts on their pages. Campaigns on content networks expand your marketing reach to targeted audiences and are perfect for building brand awareness - as well as driving clicks and sales.
On the Google Content Network our clients have campaigns that take many formats - from image adverts to click to play videos which have provided excellent support to offline campaigns as well as driving an uplift in bookings from more traditional PPC campaigns.

Google Local Business Adverts
Local business ads enable you to target your products and services to customers per location . These ads appear as click-able components on Google Maps and in a text only format other sites in the Google network.