Improving Your Ad Copy - Yahoo Panama

An Improved Feature from Yahoo to Help You Write Better Ads

In August Yahoo announced a new fearture to help the advertisers write better Ads. This new feature is called whatchamacallit, With this new feature Yahoo shows you live ads that suits your selected keyword(s). By offering this real-time information, this feature can help you write more effective ads, helping you improve your Quality Index score.

To use the watchamacallit:

• Log into your account.
• Click the Campaigns tab.
• Click on a campaign name.
• Click “Create New Ad” or the “edit” button for an existing ad.
• Click on any of the keywords.

You can scroll through your keywords using the “Next Keyword” and “Previous Keyword” buttons. Using this feature can help you differentiate your ads from others’ in the same or similar niches when creating a new ad or editing an existing one.