AdWords Interface
New My Client Center (MCC) Feature: Labels
Labels are a new way for MCC users to organize their accounts into groups or flag clients that require attention. For example: users can identify important clients with the label "High Priority," mark active vs. inactive accounts, or identify accounts belonging to the same end client. Users can then filter the dashboard to quickly view all accounts at their current level with a specific label. For more information, please visit the Google AdWords Help Center.
New Ad Formats
Image Search redesign and launch of Image Search ads:
Google has launched a new interface for Google Images, and a new Ad format to complement it. You can now run ads specifically on Google Images with this text + image format. This new ad format can be created using the Display Ads Builder's “Image Search Ad” template and will show only on Google Images results pages. By combining an image with text, your clients can offer rich and relevant targeting to increase engagement and click-through rates.
Use these ads as a complement your client’s main search campaigns to reach users early in the purchase process as they are browsing and comparing products.
For more information, including how to create an Image Search Ad and best practices on optimizing performance, visit the Google AdWords Help Center
New My Client Center (MCC) Feature: Labels
Labels are a new way for MCC users to organize their accounts into groups or flag clients that require attention. For example: users can identify important clients with the label "High Priority," mark active vs. inactive accounts, or identify accounts belonging to the same end client. Users can then filter the dashboard to quickly view all accounts at their current level with a specific label. For more information, please visit the Google AdWords Help Center.
New Ad Formats
Image Search redesign and launch of Image Search ads:
Google has launched a new interface for Google Images, and a new Ad format to complement it. You can now run ads specifically on Google Images with this text + image format. This new ad format can be created using the Display Ads Builder's “Image Search Ad” template and will show only on Google Images results pages. By combining an image with text, your clients can offer rich and relevant targeting to increase engagement and click-through rates.
Use these ads as a complement your client’s main search campaigns to reach users early in the purchase process as they are browsing and comparing products.
For more information, including how to create an Image Search Ad and best practices on optimizing performance, visit the Google AdWords Help Center
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