Google has launched a new AdWords feature "Analyze competition" in Opportunities tab.
Google claims the ‘Analyze Competition’ feature in the Opportunities tab allows you to see how your AdWords performance compares to that of other businesses advertising on similar keyword categories. Comparison data provides a number of metrics such as impressions, clicks, CTR, and average position. All data is anonymous to ensure advertiser privacy.
Categories are based on actual Google.com search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with your account, you'll see a bar graph, which shows your individual performance compared to the average performance of other advertisers in the same category. The video below will give you a gist of areas this could help you on
More information about “Analyze Competition” visit
Thursday, August 5, 2010
Tuesday, August 3, 2010
AdWords New Product Updates
AdWords Interface
New My Client Center (MCC) Feature: Labels
Labels are a new way for MCC users to organize their accounts into groups or flag clients that require attention. For example: users can identify important clients with the label "High Priority," mark active vs. inactive accounts, or identify accounts belonging to the same end client. Users can then filter the dashboard to quickly view all accounts at their current level with a specific label. For more information, please visit the Google AdWords Help Center.
New Ad Formats
Image Search redesign and launch of Image Search ads:
Google has launched a new interface for Google Images, and a new Ad format to complement it. You can now run ads specifically on Google Images with this text + image format. This new ad format can be created using the Display Ads Builder's “Image Search Ad” template and will show only on Google Images results pages. By combining an image with text, your clients can offer rich and relevant targeting to increase engagement and click-through rates.
Use these ads as a complement your client’s main search campaigns to reach users early in the purchase process as they are browsing and comparing products.
For more information, including how to create an Image Search Ad and best practices on optimizing performance, visit the Google AdWords Help Center
New My Client Center (MCC) Feature: Labels
Labels are a new way for MCC users to organize their accounts into groups or flag clients that require attention. For example: users can identify important clients with the label "High Priority," mark active vs. inactive accounts, or identify accounts belonging to the same end client. Users can then filter the dashboard to quickly view all accounts at their current level with a specific label. For more information, please visit the Google AdWords Help Center.
New Ad Formats
Image Search redesign and launch of Image Search ads:
Google has launched a new interface for Google Images, and a new Ad format to complement it. You can now run ads specifically on Google Images with this text + image format. This new ad format can be created using the Display Ads Builder's “Image Search Ad” template and will show only on Google Images results pages. By combining an image with text, your clients can offer rich and relevant targeting to increase engagement and click-through rates.
Use these ads as a complement your client’s main search campaigns to reach users early in the purchase process as they are browsing and comparing products.
For more information, including how to create an Image Search Ad and best practices on optimizing performance, visit the Google AdWords Help Center
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