Update To Google Sitelink Policy

With the implementation of Enhanced Campaigns feature, Google has come up with an important update for their sitelinks policy.

The character limit that they have been supporting in Sitelinks creation was 35 and they have now changed it to 25 characters. Below is a quick synopsis of Why? and What? is the reason for such change:

Why?

• They are now focusing more on Mobile traffic as it is very important and hence are looking to impliment mobile Sitelinks adoption. This ties in with recent launches like the 2-line Sitelinks format on mobile and the imminent launch of 3-line
• Long Sitelinks don't render well on mobile because of wrapping; so we can't just directly port the desktop UI
• Long Sitelinks don't work for Enhanced Sitelinks, which is where huge incremental CTR can be found
• In general, longer Sitelinks don't work as well as shorter ones. Our Best Practice has *always* been to recommend creating Sitelinks that are roughly 15 characters max. each

What?
Sitelinks character limit is reduced. What does mean for the various ways you can now create/manage them:

• New Sitelinks created through AWFE will support only the new 25 character limit max. as of today
• New sitelinks created through the API will be able to bypass this for now. This is a purely technical limitation and won't be updated until migration is complete (projected to June end)
• Legacy Sitelinks upgraded to Enhanced Campaigns will not be subject to change/disapproval on upgrade, if they exceed the 25 character limit