Thursday, November 27, 2014

Bing Ads - Bulk Edit Functionality

New Bulk Edit functionality for Keywords, Campaigns, Ad Groups, and Ads are now available in Bing that gives the ability to make large scale changes to your campaigns within the web interface (UI).

This functionality can be found by clicking the Edit menu on any applicable table in the Campaigns page (Campaigns, Ad Groups, Ads, Keywords).

The following is a list of Bulk Edit functionalities you’ll find in the UI, with the latest additions italicized:

  • Keywords
    • Match Type changes
      • Change to Broad Match
      • Change to Exact Match
      • Change to Phrase Match
    • Bids changes:
      • Set bids
      • Increase bids to estimated first page or top of page bid value
      • Increase or decrease bids by certain % or $ value
    • Destination URL changes:
      • Set destination URL
      • Find and replace
      • Append text to URL
    • Status changes:
      • Enable, pause or delete keywords across the entire account
  • Campaigns
    • Budget changes:
      • Set budget
      • Increase/decrease budget by certain % or $ value
    • Status changes:
      • Enable, pause or delete campaigns across the entire account
  • Ad Groups
    • Bids changes:
      • Set bids
      • Increase or decrease bids by certain % or $ value
    • Status changes:
      • Enable, pause or delete ad groups across the entire account
  • Ads
    • Text changes (Coming Soon!)
      • Find and replace
      • Append Text to a field
      • Change Case
    • Status changes:
      • Enable, pause or delete ad groups across the entire account

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