Bing has launched Product Ads in competition to the Google's Shopping Ads. The new ad format, allow advertisers to add rich images, prices and descriptions to ads appearing for e-commerce related searches across Bing and Yahoo. Here's what the new Bing Product Ads look like:
If you are online retailer and have been using Google PLA then Bing Product Ads are definitely recommended. Similar to Google you would need a Merchant Center Account, so the first step for creating product ads would be to create Bing Merchant Center. Bing Merchant Center supports the use of Google data feeds for Catalog feed files. This way merchants won’t have to redo the work already done for Google’s Product Listing Ads.
To use Product Ads you should:
If you are online retailer and have been using Google PLA then Bing Product Ads are definitely recommended. Similar to Google you would need a Merchant Center Account, so the first step for creating product ads would be to create Bing Merchant Center. Bing Merchant Center supports the use of Google data feeds for Catalog feed files. This way merchants won’t have to redo the work already done for Google’s Product Listing Ads.
To use Product Ads you should:
- Offer retail products and have at least one SKU.
- Have a U.S. billing address in Bing Ads. (All advertisers with non-U.S. billing address will be manually reviewed, but you may be approved if you have a clear U.S. presence.)
- Sell products online with a secure online checkout option.
For more information visit Bing Product Ads
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