Google has introduced a new feature for the Opportunities tab. All these days Opportunities tab provided keyword and budget ideas for optimizing your account. Now Google is adding more functionality by introducing Bid Ideas.
Bid Ideas are based on bid simulator data, customized bid ideas was a feature that was introduced to help the advertiser to determine the exact bid that would make most of the advertising budget and higher ROI.
Bid ideas are shown with their estimated cost, impression, and click impact. A graph showing clicks versus cost for a range of bid amounts pop up as soon as bid ideas are clicked. The graph will include your keyword's current bid (marked in gray) and the proposed bid (marked in yellow).
The estimates shown are not predictions or estimates but they are variations of last 7 days performance. While this tool doesn't know enough about your advertising goals to make a recommendation of which specific bid is best for you, it does provide useful data and good insight on bid ideas to consider.
Bid Ideas are based on bid simulator data, customized bid ideas was a feature that was introduced to help the advertiser to determine the exact bid that would make most of the advertising budget and higher ROI.
Bid ideas are shown with their estimated cost, impression, and click impact. A graph showing clicks versus cost for a range of bid amounts pop up as soon as bid ideas are clicked. The graph will include your keyword's current bid (marked in gray) and the proposed bid (marked in yellow).
The estimates shown are not predictions or estimates but they are variations of last 7 days performance. While this tool doesn't know enough about your advertising goals to make a recommendation of which specific bid is best for you, it does provide useful data and good insight on bid ideas to consider.
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