Thursday, February 25, 2010

Google Ad Planner is now DoubleClick Ad Planner


Google Ad Planner is now renamed to DoubleClick Ad Planner. The product remains free and open for everyone and can continue to use Ad Planner regardless of whether or not you are a DoubleClick customer.

Google's DoubleClick products enable the end-to-end planning, buying, serving and measurement of display ads across the web. Since Ad Planner's media research and planning tools are a significant part of these it is brought under the DoubleClick brand.

URL still remails the same, you can visit Ad Planner at www.google.com/adplanner.

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