Google acquired Aardvark this week. Aadvark is a San Fransisco based social graphing site that draws on a user’s social network to answer user generated questions. Founded by former Google employees, the social search engine has accrued 90,000 users since its launch in October.
Google acquired Aardvark for 50 million dollars. So, why did Google pay 50 million dollars for a 90,000 person network? Well, according to Hadley Reynolds, a search industry analyst for IDC, “The success of the social sites is a threat to Google, and the Buzz announcement and the Wave before it show how seriously it is taking the challenge.
It looks like Google is taking a step towards becoming a leading player in the question-answering business competing against Yahoo answers and Ask.com.
Google acquired Aardvark for 50 million dollars. So, why did Google pay 50 million dollars for a 90,000 person network? Well, according to Hadley Reynolds, a search industry analyst for IDC, “The success of the social sites is a threat to Google, and the Buzz announcement and the Wave before it show how seriously it is taking the challenge.
It looks like Google is taking a step towards becoming a leading player in the question-answering business competing against Yahoo answers and Ask.com.
No comments:
Post a Comment