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Yahoo! New Search Improvements for New Year

Yahoo! has launched a new tool that makes account creation with Yahoo! Search Marketing easier and faster.

Advertisers who use Google AdWords can convert the AdWords campaign data into Yahoo! with this new tool. AdWords campaign files can be imported by simply clicking the “Import Campaigns” button.

If you have already tried this new feature then you should be shocked to see that even ads with description line of 71 characters are accepted. When you are importing file from AdWords and if you have ads with 35 character each when it is concatenated with a space it would total-up to 71 character & it is now accepted in Yahoo! Search Marketing. Shocked? but true!

Has their be an amendment on the character limit?
Has Yahoo! updated its Ad copies short description character limit from 70 to 71?

To get answers for these questions, we will have to wait for the next posts from Yahoo!

Yahoo! New Year Updates

Yahoo! has started the new year with new search advertising enhancements for users and advertisers.

Sponsored Search Advertising has 2 new features that will give advertisers more transparency and better control over their accounts.

• Network Distribution
• Different bidding option

Network Distribution
This new feature enables you to set up campaigns or ad groups targeting Yahoo! Search, Yahoo! Partners, or both.

If you select Yahoo! Search, your ads will appear only on Yahoo! search results pages. If you select Yahoo! Partners, your ads will appear across our partners’ pages, including WebMD, Buy.com, CNBC and CitySearch.

With the network distribution feature, you can choose for your ads to appear only on Yahoo! search results pages, only on Yahoo! partner implementations, or across the entire network.

Different Bidding Option
With the help of the new bidding feature even though if you run ads on entire network, you have the ability to fine-tune your bids with different bids for Yahoo! Partners.

With this feature advertiser has better control over the spend and optimize ad with seperate bids for Yahoo Search and Search Partners.