Thursday, October 4, 2007

Microsoft adCenter Offers Appealing Upgrade

Microsoft upgraded the adCenter user interface on 8th September 2007.

Within each ad group, the Keywords tab now shows complete statistics and provides editable boxes so the user can change bids on that same screen. In previous versions of adCenter the keyword statistics were presented on one page, and editing happened on a different page. Switching from page to page was clumsy and made campaign management more costly because of the time involved.

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