Yahoo - Custom Keyword Settings

Adding new keywords to the existing campaign or ad groups are made simple now with Custom Keyword Feature

You can simply add the keywords, and later set custom options for all or some of them. But if you have many keywords, it may be more efficient to specify custom settings for the keywords at the time of adding the keywords.

You can include the following custom settings for each keyword:

• Custom Bid: For Sponsored Search, you can specify a custom bid that overrides the default ad group bid.
• Custom URL: Enter the Domain to be used as the destination URL for the keyword.
• Alternate Text: If the title or description of the ad uses the Insert Keyword Feature, the Alternate Text specified is inserted in the ad instead of the keyword
• Advanced Match Type: Enable or disable the advanced match type for the keyword.

To enter a keyword with custom settings, enter a continuous text string in the Selected Keywords panel.

Use the following format:

Keyword**custom bid**custom URL**alternate text**advanced match-Y/N

Example:

spanish holiday**1.75**http://travel.yahoo.co.uk**holiday in spain**N

If you do not want to use all of the custom settings available in this format, you can simply include the asterisk separators without entering the values for the settings you wish to omit. For example, to omit the custom bid setting:

spanish holiday****http://travel.yahoo.co.uk**holiday in spain**N