Yahoo has announced several new advertising features for their search marketing platform. You can now write ads faster, quickly check your quality score and create and save up to 45 customized reports.
Writing Ads
You can now write and save up to twenty ads at a time. In addition, you can compare your ads to your competitors, side-by-side, all on one screen. Finally, Yahoo also gives you their "best practices cheat sheet" directly on that page as well.
Quality Score Data
Yahoo will now update the quality score of your ads every thirty days. If your quality score is low, Yahoo will let you know via email. Yahoo has also added the number of low quality score ads in your account on the Account Summary page.
Reporting
Finally, Yahoo now allows you to create and save up to 45 customized reports. So you can now go to your reporting section, create reports tailored to your needs and save that format for future use.
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