“Blocked Domains” is now available for advertisers
As everyone already know, ads appear on a network of sites, not just on Yahoo.com. But advertisers may not want their ads to appear on some sites—maybe because they’re competitors site or maybe they sell products or offer content with which advertisers don’t want their brand to be associated.
A new feature in Yahoo! allows advertisers to specify up to 250 websites or sections of websites in Yahoo partner distribution network on which advertisers don’t want their ads to appear. These can be:
- An entire domain (i.e., example.net)
- One subdomain (i.e., blog.example.net)
- Up to two directories in a particular domain (e.g., example.net/directory)
It applies to sites that are using either our Sponsored Search or Content Match products. Please note that the Yahoo.com domain remains unblockable.
To block a domain, just follow these steps:
- Log into your account
- Click the Administration tab
- Select the “Accounts” section
- Next to “Blocked Domains,” either click “Submit Domains” or “Edit”
- Complete the provided steps to block (or unblock) the domains
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